By Holly Finigan
You may recognize the name as the popular women’s beauty magazine. You may even remember these men from their successful store on Chestnut Hill in Boston. But this summer, the former location of Wolfhound has a new set of glamorous paws in their storefront: Allure Cosmetics.
Owners Ron Getter and Yaniv Eyal have brought a new customer service to island cosmetic shoppers: when you purchase a product from Allure, be it an $18 eyeliner or a $200 Gratiae eye serum, you can come into the store once a week and they will apply the product for you. For example, buy Allure’s hair straighteners by Jose Eber from Rodeo Drive and the boys will straighten your hair once a week free just for buying it there.
For now, Allure is showcasing mineral make up by MICA Bella cosmetics, with organic skin and body care lines by Gratiae and hair care and human hair extensions by Beyond the Beauty. Come June, their second floor will be turned into a full spa with services including acupuncture, botox and juvederm injections, and state of the art spa therapy. They will also offer Latisse treatments, a six-week process that helps eyelashes grow thicker and fuller.
Ron and Yaniv stress the importance of taking care of one’s face. “It’s the first thing people notice when they meet you,” Ron said. “Men and women spend thousands of dollars on clothing and high heeled shoes, and they should also remember that it’s important to spend money on quality skin care products for their face.”
Fans of Allure’s products include celebrities like Madonna, Susan Sarandon and Michelle Pfeiffer. But don’t be intimidated by the prices – the shop has lines to satisfy all budgets.
Lip balm starts at $20, mascara goes for $28. For the novice make-up artist, Allure has starter kits for $42, which also make a great gift.
One of the Mica Bella cosmetics that Ron and Yaniv love is their mineral powdered colored make-up that costs just $15. This 5-in-1 product comes in more than 80 different colors and can be turned from a powdered eyeshawdow, to a lip gloss, to eye liner to mascara, even nail polish! Stop by the store and the boys will show you how its all done. And if you mention Mahon About Town, you’ll take advantage of the buy-two-get-one-free promotion with the Mica Bella eye powder.
Allure will be a year-round store, and Ron and Yaniv already feel a great community vibe from the island. They’ve had great feedback in their first month of being open, and have many repeat customers. They already feel very much at home here on Nantucket.
Stop by for a beauty treatment, a quick makeover, or just to check out all the new lines that Allure has to offer. (And don’t forget to ask about the Magic Capsules!) Open from 10 to 6, every day at 21 Main Street.
Holly Finigan has been living seasonally in Nantucket for the last six years. The 26-year-old graduate of the University of New Hampshire has spent her winters in the Caribbean, New Zealand, and Maui, and Argentina. She tells people she was a monk in her former life. You can find Holly slinging drinks at Corazon del Mar. Check out her popular blog “the blACKbook” at www.hollyblACKbook.blogspot.com, or email Holly at firstname.lastname@example.org.